SEM (Search Engine Marketing) Specialist

Mauve Group was established in 1996 – with our first office being a broom cupboard, above a post office in Teolo, Italy. Fast-forward nearly three decades, and today we stand tall as a leading, award-winning Employer of Record and workforce solutions provider in the global HR industry.

To date, we’ve partnered with more than 2,250 start-ups and multi-national corporations across over 70 industries – supporting every stage of their international roadmap, as they grow beyond their home markets.

From compliance to marketing, HR to payroll, our in-house teams are a global community, situated around the world to support our clients on their time zones. Working flexibly from office locations or hybrid/remotely, Mauve’s people help our clients to benefit from reduced risks, lower costs, and faster timescales when they expand or employ overseas.

But that’s not all. As you may expect from a people-led company like ours, everyone at Mauve Group shares a common passion – to deliver high quality, high impact work. In return, we provide you with a range of benefits and perks – more on these a little later.

The main purpose of your role:

As part of our growth plans, we’re looking for a Search Engine Marketing (SEM) Specialist to join our dynamic global Marketing team.

You’ll be responsible for developing and implementing strategies to improve our website's search engine rankings; managing pay-per-click advertising campaigns; and analysing website performance data, to drive informed decision-making.

The ideal candidate will have a strong understanding of SEO best practices, proficiency in PPC advertising platforms, and the ability to interpret and communicate insights from analytics data.

What will you be doing as an SEM Specialist?

• Developing and implementing comprehensive SEO strategies, to improve organic search rankings and drive website traffic.
• Conducting keyword research, to identify high-value search terms and opportunities for content optimisation.
• Optimising website content - including copywriting, meta tags, and site structure - to improve search visibility and user experience.
• Monitoring and analysing website performance, using tools such as Google Analytics, Google Search Console, and other relevant platforms.
• Generating regular reports on website traffic, user behaviour, and key performance metrics, and providing actionable insights to inform strategic decisions.
• Planning, executing, and optimising pay-per-click advertising campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising.
• Conducting A/B tests and other experiments, to improve campaign performance and ROI.
• Staying informed about industry trends, algorithm updates, and best practices in SEO, PPC, and analytics, and incorporating these insights into our strategies.

• A Bachelor's degree in marketing, communications, business, or a related field.
• Proven experience in SEO, PPC advertising, and website analytics, with a strong track record of improving search rankings and driving measurable results.
• In-depth knowledge of SEO best practices, including technical SEO, on-page optimisation, and link building.
• Proficiency in Google Analytics, Google Ads, Hotjar, and other relevant tools and platforms.
• Experience in using SEO and advertising research tools, such as Semrush, ahrefs, SEOSurfer etc.
• Excellent analytical skills and the ability to interpret data to drive actionable insights and optimisations.
• Creative thinking and problem-solving skills, with the ability to develop innovative campaign strategies and solutions.
• Strong project management skills and the ability to manage multiple projects simultaneously, in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
• The ability to use initiative and work without close supervision.
• Able to apply a flexible approach to workload with conflicting deadlines.
• Strong team working skills.
• Excellent attention to detail.
• A quick learner with an interest in learning new skills.
• A positive attitude with strong interpersonal skills.

And here are some desirable (but not essential) qualities:

• Qualifications: Digital marketing, advertising, data analysis, and search engine marketing.
• Creative writing skills.
• Proofreading skills.
• Digital marketing skills.
• Experience with marketing automation.
• Experience of website editing, using WYSIWYG type editors.
• HTML, CSS, JavaScript.

• A good annual leave entitlement (alongside public holidays, specific to your location).
• A truly flexible, hybrid working environment.
• Mauve Academy – an online L&D portal, to help you to develop and learn new skills, and understand how to apply them.
• Yearly training allowance, to promote personal and career growth – upskill yourself, gain a certificate, and apply your learnings.
• Pension and Mauve Group pension contribution, where applicable.
• And lots of fun opportunities, such as domestic and international travel (where it’s linked to your role), departmental/office meetups, and company-wide events.

Email your cover letter alongside your CV in English

Locations and Salary:

Estonia - 24,198 euro - 28,932 euro per annum – working remotely or, where we have an office, hybrid

Must have the legal right to work in and be based in Estonia

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Data and privacy policy

We will only use your personal information with your permission, in line with applicable law. For full details of how we use and transfer personal information, please read our privacy policy.

Please indicate in your cover letter whether or not you wish to be notified about future opportunities, if not selected for this role. If you don’t state this, we’ll be required to delete your personal information in line with European law.

Equality & diversity statement

Mauve Group operates in many different parts of the world - each with its own unique cultural identity - and is committed to achieving a working environment, which provides equality of opportunity and freedom from discrimination.

We will endeavour to accept, respect, and celebrate our different backgrounds, perspectives, and experiences – and by leveraging these differences, we encourage innovation and drive business growth.