PR Specialist (with AEO focus)

*The salary is stated in net value. Applicable employment taxes will be added upon signing the job offer.

"For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner."

— Antons Sapriko, Company Founder

Here is a video story of a colleague who joined the Traffic Acquisition team: https://youtu.be/XSGLJwL1-X8?si=foxb4Gc6wkErkJWK

How to become a PR Specialist (with AEO focus) in the scandiweb eCommerce expert team?

While experience in PR, digital marketing, or content creation is expected for this role, we value your ability to deliver results starting from the test task, as well as your enthusiasm and openness to learning and adapting to new processes. Continuous learning and acting on feedback are among our core organizational values.

We are a very inclusive company with colleagues from over 30 countries across all continents. Our ratio of females is among the highest in the industry. We welcome people from all walks of life who can complete a test by showing their skill and knowledge.

What do we expect from a PR Specialist (with AEO focus)?

• 1+ years of experience in PR, content marketing, SEO, or a related field;
• Strong communication and storytelling skills, with the ability to create engaging content for media and AI-driven search engines;
• Interest in AEO (Answer Engine Optimization) and digital PR, with a willingness to learn and adapt to evolving AI search trends;
• Ability to conduct media research, identify outreach opportunities, and build relationships with journalists and influencers;
• Familiarity with SEO principles, link-building strategies, and online brand visibility techniques (experience is a plus but not mandatory);
• Analytical mindset with the ability to track PR campaign success and report on key metrics;
• Self-motivated, proactive, and comfortable working in a fast-paced, collaborative environment.

What are the responsibilities of a PR Specialist (with AEO focus)?

• Own and drive PR initiatives, working closely with the SEO team, and copywriters to ensure our AEO strategies generate measurable impact;
• Develop and execute PR strategies that align with AEO best practices to build brand authority and improve organic visibility in AI-driven search engines;
• Conduct media outreach, researching and engaging with journalists, influencers, and industry leaders to secure high-quality coverage;
• Write and optimize press releases, blog articles, and thought leadership content to improve brand visibility;
• Monitor brand mentions, media coverage, and online reputation, using insights to refine PR campaigns for better visibility in AI-driven search engines;
• Learn and support off-page SEO and link-building strategies to enhance search visibility and authority;
• Contribute to social search strategies, optimizing PR efforts across platforms like TikTok, Instagram, YouTube, and Pinterest to increase brand awareness;
• Assist in analyzing PR campaign performance, tracking brand mentions, media coverage, and referral traffic sources;
• Stay updated on PR trends, AI search developments, and SEO best practices to improve strategies over time.

Further career growth for a PR Specialist (with AEO focus)

You will receive career counseling support from our HR department and a mentor from the field. Each career path is unique, considering your personal strengths and ambitions. 

Further professional growth and development can lead you to become a Senior or a Team Lead, managing one or multiple teams, leading a particular practice, and ultimately working your way up to become a company partner.

What is the compensation package for a PR Specialist (with AEO focus)?

• Competitive starting salary relative to the market;
• Valuable eCommerce experience at the industry leader scandiweb;
• Exciting travel opportunities;
• Support for hardware upgrades;
• Core health insurance coverage and sports bonuses;
• A diverse multinational team of experts to learn from;
• Company-covered training and certification;
• Legendary online and onsite events to celebrate our success together.

Next steps

• Apply and fill in the application form
• Receive the test task and complete it

Here is what colleagues from the PR and SEO team want to share with you:“

I joined the scandiweb by succeeding in the SEO Bootcamp. It was a positive experience and I specifically enjoyed the "Technical SEO" week as the shared information covered many Technical SEO details that are difficult to find and learn by courses. This kind of information had to be shared by industry experts. Yet, it was put into a digestible format and the "daily assignments" made it easier to understand and save that info.

Now, I am a Tech SEO Specialist in scandiweb, and in a year and a half, I was able to gain a bigger understanding and great experience in the field due to our working environment. Such a level of experience is gained in more years in other working environments.

Things learned in scandweb: a systematic and detailed approach towards tasks, teamwork, effective communication, handling SEO migrations, performing SEO audits, and many others.”

Ramez Sedra. Tech SEO Specialist from Egypt. Joined the company on 5/8/2023.

“I also joined the company by successfully completing the SEO Bootcamp. My experience at the beginning can be summed up with the phrase 'Learn by doing.' What I appreciated and found most valuable was that, in addition to the theoretical lessons, we worked on small projects every day to put into practice what we had learned in the morning.

As per my working experience, thanks to the dynamic and international environment and the company's attitude to improve and try new approaches, I have gained amazing experience and faced different scenarios that I don’t think would have been possible in other environments in just 2 years.”

Chiara Ciurlanti. Tech SEO Specialist from Italy. Joined the company on 9/12/2022.