What are the responsibilities of a PPC Strategist?
As a PPC Strategist in scandiweb you will be responsible for developing and managing high-performing campaigns across diverse channels. Your analytical expertise will be useful in finding key insights and translating them into actionable optimizations that maximize return on investment (ROI) for our clients. Your key responsibilities will include:
- Develop and execute comprehensive PPC strategies tailored to achieve each client's unique business objectives;
- Oversee PPC campaigns across various channels, including search engines, social media platforms, and emerging channels;
- Continuously analyze campaign performance using quantitative analysis to identify areas for improvement and optimize campaigns for maximum effectiveness;
- Manage marketing budgets carefully and with precision ensuring efficient allocation of resources across various channels to maximize client ROI;
- Identify and explore new channels and tactics to improve paid ads results, constantly pushing the boundaries of client success;
- Work closely with team leads, other team members, and clients to share insights, strategize, and improve overall PPC project effectiveness;
- Mentor other PPC specialists and ensure the strategic vision translates to successful campaign execution;
- Generate compelling reports that clearly communicate campaign performance and provide valuable insights to clients for informed decision-making;
- Prepare audits and potential offers for potential PPC clients;
- Stay abreast of the latest industry trends, best practices, and emerging technologies in performance marketing, proactively seeking opportunities to enhance client campaigns.
What do we expect from you?
This role requires an extensive background in PPC - at least 4 years of work experience. Previous experience in a similar work environment will be considered a benefit but not essential. If you are ready to join an exciting and fast-paced work environment, we welcome you to apply. These are the following skills and experience we seek for the role:
- Proven track record of success in managing PPC campaigns and developing winning strategies;
- In-depth understanding of PPC campaign management principles across various advertising platforms;
- Strong analytical skills and expertise in using data to inform strategic decision-making;
- Excellent communication and presentation skills to effectively communicate complex marketing data and insights to stakeholders;
- Strategic mindset;
- A passion for staying updated on the ever-evolving performance marketing landscape;
- Agency background with strong communication skills (highly preferred),
- Confident spoken and written English.
We have established a successful integration program for all to join the fast-paced eCommerce environment and meet company expectations comfortably.
Further career growth for PPC Strategist
You will get support in career counseling from our HR department as each career path is unique taking into account your personal strengths and ambitions.
Further professional growth and development can lead you to become a senior, accounts strategist, team lead for one and/or multiple teams, heading a particular practice, and ultimately working with top accounts like Puma, The New York Times, or Läderach.
