How to become a Media Buyer at scandiweb eCommerce Expert Team?
While at least 1+ years of previous experience in PPC and Social advertising in this role, we value your ability to deliver results starting from the test task, and your enthusiasm and openness to embrace new knowledge and processes. Continuous learning and acting on feedback are among our core organizational values.
We are a very inclusive company with colleagues from over 30 countries across all continents. Our ratio of females is among the highest in the industry. We welcome people from all walks of life who can complete a test by showing their skill and knowledge.
What are the responsibilities of a Media Buyer?
As a Media Buyer, you will be responsible for delivering paid advertising across a variety of client accounts and a range of industries. Reporting to the Paid Media Manager and working closely with other disciplines within the delivery team, you will work on more complex and challenging accounts where a greater level of experience and knowledge is required. You will also help the Paid Media Manager monitor the quality of output and provide leadership, training, and support to our PPC team.
Your work will entail working closely with our Key Account Managers (KAM) to provide account reviews, audits, and research, which will form the basis of paid media strategies. You will then work with the KAM to deliver the strategy and report back to the client. Also, you will be responsible for delivering campaigns across a variety of platforms including Google Ads, Microsoft Ads, Facebook, YouTube, Twitter, and LinkedIn as well as native advertising and programmatic networks, so should be thoroughly experienced in the use of a wide range of systems as well as Google Analytics. You will be expected to deliver a variety of campaign types including search, display, remarketing, social, and programmatic on a variety of channels including Google’s Network Social ads, and work with Key Account Managers across a variety of publishers. You will also be expected to support other members of the PPC delivery team.
You will help Key Account Managers develop opportunities and new business pitches where appropriate, provide client reporting, and field technical inquiries regarding PPC. Also, you will be required to attend relevant meetings online.
Overall, the following responsibility list includes:
- Providing knowledge leadership, training, and support within the Paid Media team;
- Aiding the KAM in the creation of paid advertising strategies;
- Performing client, market, and competitor research and analysis;
- Delivering paid advertising campaigns in line with the agreed strategy and brief;
- Analyzing campaign performance and providing recommendations for improving traffic and ROI;
- Producing insightful client reports that provide feedback on clients’ accounts with recommendations that take into account the wider implications for ROI;
- Aiding the Paid Media Manager in monitoring the quality of output and providing feedback, along with recommendations for opportunities and growth;
- Helping drive new and existing paid processes forward to improve the team’s overall efficiency and performance;
- Keeping up to date on new industry developments and sharing best practices with the digital delivery team;
- Liaising with clients and attending relevant client meetings where required;
- Accurately recording all activity in our project management system and meeting given deadlines;
- Managing own self-development and maintaining an up-to-date and relevant understanding of digital marketing;
- Helping develop opportunities and new business pitches where appropriate;
- Collaborating across multi-disciplines, to promote a culture of shared knowledge and understanding;
- Providing guidance and support to other members of the delivery team;
- Any other duties as reasonably requested.
What do we expect from you?
- At least 1+ years of recent PPC and Social advertising experience including the management of accounts with large budgets and across a wide range of markets, ideally across EMEA, North America, LATAM, or APAC, in an agency environment;
- A self-starter and self-learner with strong follow-through orientation and commercial awareness;
- The ability to work on your initiative with minimal supervision and to spot opportunities and threats in client accounts;
- Experience in training, motivating, and supporting colleagues;
- Excellent organizational skills and the ability to juggle multiple tasks and priorities;
- Experience in using multiple paid advertising platforms;
- Strong communication skills (written and verbal), interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment;
- Confident analytical skills and an eye for detail with the ability to produce accurate and insightful reports;
- Problem-solving skills and adaptability;
- Strong MS Excel skills and be highly numerate;
- You should also be Google Ads and Google Analytics certified or working towards it;
- Demonstrable knowledge and understanding of at least two of the following industries: Finance, Education, eCommerce (Retail), or B2B;
- Confident in English for effective communication and writing. You will be communicating with colleagues and clients internationally!
Further career growth for Media Buyer?
You will get support in career counseling from our HR department as each career path is unique taking into account your personal strengths and ambitions.
Further professional growth and development can lead you to become a senior, accounts strategist, team lead for one and/or multiple teams, heading a particular practice, and ultimately working with top accounts like Puma, The New York Times, or Läderach.
