Kantar Emor research: CVKeskus.ee is Estonians’ main job search channel

Kantar Emor's research revealed that CVKeskus.ee job site is Estonians main source in job-seeking, from where two-thirds of employees find information about job offers. Among the students, three-quarters of young people indicated CVKeskus.ee as their main job search channel.

The research identified the main channels from where Estonians find information about job offers. A total of 1,818 employees responded to Kantar Emor’s survey, which means that the accuracy of the results among the Estonian workforce is as much as ±2%.

CVKeskus.ee job site was chosen by far as the most preferred job search channel, where two-thirds (69%) of employees find information about job offers.

CVKeskus.ee stands out as the top choice for job seekers across all professions – from managers to technical and business specialists to service- and skilled workers and across all business fields such as industry, construction, personal services, and the public sector.

Acquaintances, friends, and relatives were the second preference, from whom 46% of employees inquire about job opportunities. 43% of respondents also get information about job offers from the CV Online job site.

A fifth of respondents also look for job offers from Töötukassa or from companies' social media channels, 15% from newspapers and magazines, 15% from companies' websites, 14% from LinkedIn, 6% inquire directly from recruitment specialists, and 3% of employees use MeetFrank and other similar applications for job hunting.

Employees' most preferred job search channels, i.e. from which channels information about job offers can be found:

Public Sector employees prefer CVKeskus.ee job site when looking for a job

The results of the Kantar Emor survey show that CVKeskus.ee is also the most popular job search channel among public sector workers, with 67% of public sector respondents selecting CVKeskus.ee as their primary job search platform.

As the following job search channels, public sector employees also mentioned their acquaintances, friends and relatives and CV Online. 22% of respondents in the public sector also look for job offers from companies' social media channels, and a fifth of respondents from Töötukassa (19%), newspapers and magazines (19%) and organizations' websites (19%).

Only 7% of public sector employees find information about job offers from LinkedIn, 5% inquire directly from recruitment specialists, and 1% of public sector employees use MeetFrank and other similar applications for job searching.

Youngsters mostly seek information about job offers from CVKeskus.ee job site

Three-quarters of youngsters (76%) find information about job opportunities from CVKeskus.ee job site, according to a survey conducted among students by Kantar Emor, making CVKeskus.ee job site the main job search channel for young people.

Compared to the survey of all employees, youngsters clearly prefer to use more online channels when in job search.

For the second preference, youngsters also pointed out that they get information about job opportunities from acquaintances, friends, and relatives. Less than half of the youngsters (46%) also get information about job offers from the CV Online job portal and companies' social media channels on Facebook and Instagram.

40% of youngsters also find information about job opportunities from LinkedIn, 39% from company websites, 14% inquire directly from recruitment specialists, 11% from Töötukassa, and just 5% from MeetFrank and other similar applications or from magazines and newspapers.

A total of 1,818 employees responded to Kantar Emor’s survey, which means that the accuracy of the results among the Estonian workforce is as much as ±2%. Also 912 students participated in the youngsters’ survey, which means the accuracy of the results for the younger audience is ±3%. In order to find out the preferences of youngsters, a survey was organized among students of Tallinn University of Technology, Tartu University, Tallinn University, The Estonian University of Life Sciences, Tallinn University of Applied Sciences, Estonian Business School, and Estonian Entrepreneurship University of Applied Sciences. The youth study included students who were studying technical, natural science, economics, and management subjects.

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