Digital Marketing Specialist

ROLE OBJECTIVES:

• Develop, execute, and oversee company digital marketing initiatives.
• Create a comprehensive digital marketing plan to drive content distribution and engagement.
• Ensure consistent brand messaging and voice across all digital platforms.
• Analyze trends and performance metrics to optimize campaigns and improve user experience.
• Manage and update an editorial calendar to deliver relevant, targeted content on schedule.

KEY RESPONSIBILITIES:

• Design, manage, and optimize content for company’s social media, email campaigns, and digitalcommunication channels.
• Oversee website development and maintenance, ensuring it is user-friendly, visually appealing,and aligned with the company’s brand identity.
• Conduct research to track consumer behaviour and emerging trends, incorporating insights intomarketing strategies.
• Collaborate with developers and designers to implement website updates, improve functionality,and enhance user experience.
• Optimize the website for search engines and ensure high performance across devices.Work collaboratively with the sales team to brainstorm and implement innovative strategies for growth.

• Deep understanding of social media platforms and a passion for staying ahead of trends.
• Strong creativity, innovation, and imagination in marketing approaches.
• WordPress knowledge.
• Excellent interpersonal and collaboration skills to work effectively with cross-functional teams.
• Proficiency in analysing consumer data and performance metrics.
• Exceptional project management and leadership abilities.

• Stable employment in a growing company with opportunities to participate in exciting projects.
• A professional team and support during onboarding, so you feel confident from day one.
• Opportunities for professional growth and training, including access to advanced technology and equipment.
• Competitive compensation and a fair bonus system.