Casino CRM Manager

If you like a fast paced, dynamic and start-up work culture with full of passionate and enthusiastic mindsets, you’re most welcome to explore the opportunity. This is a chance to take part in an exciting journey as the company grows and expands its business at a rapid pace.

You will be doing:

• Coordination with global and regional Marketing and Casino Product team to develop campaigns plan, aiming different customer base segments on monthly and weekly basis.
• Development of new casino offers and bonusing mechanics as well as their terms and conditions for different brands and markets.
• Development and testing of new casino campaign ideas and segments, including briefs, copy, goals and KPIs.
• Management of customer base lifecycle starting from onboarding to development, cross-sell, retention and win-back.
• Co-operation with Analytics Team on customer segmentation and analytics, including campaigns post-analysis and optimization, ROI and costs, offers and bonus spend efficiency.
• Management of promotional tools, channels and bonus tools development and utilization, as well as coordination with IT department for roadmap development and implementation.
• Co-operation with Designs department on development of design, concepts for promo campaigns and offers.
• Close coordination with customer support to provide transparence and visibility for CS agents on existing campaigns, support in agents education and further complaints/requests.
• Coordination with CRM Executives in regards of campaigns plan and bonus mechanics, data management and post-analysis of campaigns.
• Supervising casino CRM Campaigns Production process and signing-off campaigns and offers before getting published/sent out by CRM Executives.
• Troubleshooting of casino campaigns technical setup and CRM Executives’ coordination in troubleshooting process.
• Close co-operation with local Marketing teams in terms of pushing Engagement promotions to Social Media channels for re-targeting purposes.

Your expertise to meet the requirement:

• Should be a casino enthusiast, and have a strong knowledge of casino games and customers behaviour
• Must have previous experience of working as a CRM/marketing in the online iGaming industry is essential
• Should be highly customer-centric with great understanding of a customer lifecycle, behaviour and customer journeys
• Should have passion to drive optimization through quantitative and amp, and qualitative insights
• Should have good knowledge of CRM communication channels and overall campaign best practice
• Must have strong cross-functional coordination
• Must have strong time management and communication skills

We offer:

• Competitive salary
• Private health insurance
• Sports benefit
• Regular team and company events
• Comfortable and pet-friendly office in the centre of Tallinn
• Start your day any time between 7 AM -11 AM
• Corporate English classes with a cool teacher
• Paid Estonian Language courses
• Amicable work environment and supportive team members
• Kitchen with yummy and healthy snacks
• Real career opportunities and professional growth
• The great team across the world